How to Do a Trademark Search

Are you gearing up to launch your brand-new business, or perhaps you’ve got a killer product idea that’s just waiting to hit the market? Before entering the exciting world of entrepreneurship, have you considered completing a trademark search? Imagine you’ve poured numerous hours into coming up with the ideal name for your company or product, picturing it displayed on packaging, websites, and stores. You can’t contain your excitement as you want to show the world your innovative idea.

But amidst all the excitement, a crucial step often gets overlooked – ensuring that your chosen name or logo is legally available for use. This is where trademark searches come into play. It serves as a safety net for your brand, ensuring that the name or logo you choose is not already used by someone else. In this comprehensive guide, we’ll cover all you need about trademark searches.

So, grab a cup of coffee, get comfortable, and get started.

The Purpose of a Trademark: Why It Matters

First and foremost, let’s define a trademark and explain why it is so vital. A trademark is essentially a symbol, word, or phrase that identifies and distinguishes the origin of a product or service.

Consider it your brand’s unique fingerprint; it distinguishes you from the competition and helps customers recognize and trust your products or services. But here’s the catch: your trademark is only as strong as your ability to protect it. This is where trademark searches come into play. By completing a thorough trademark search, you can find any existing trademarks that could conflict with yours, sparing you a lot of trouble in the future.

How to Search Trademark Names Like a Pro

Now that you understand the importance of trademark searches, let’s talk about how to do one. Fortunately, the internet has made this process much easier than it used to be. Here’s a step-by-step tutorial to get started:

Start with the Basics

Begin your search by coming up with potential trademark names for your business or product. This could be your company name, a memorable slogan, or a product name.

Use Online Databases

Next, launch your trusted internet browser and navigate to the US Patent and Trademark Office’s website. Here, you can use their trademark search tool to check their database for existing trademarks that might conflict with your own. Make sure to look for variations on your intended trademark name to cover all bases.

Expand Your Search

Don’t limit yourself to the USPTO database; there are numerous more web resources available to help you do a thorough trademark search. Websites like Trademarkia and Justia have their searchable databases, providing even more options for identifying potential issues.

Consider Hiring a Professional

If the idea of searching through trademark databases makes your head spin, don’t worry; you can always hire a professional trademark attorney or search firm. While this solution may come at a cost, knowing that professionals are handling your trademark search will provide priceless peace of mind.

Evaluate the Results

After you’ve performed your trademark search, thoroughly check the results to look for any potential conflicts or red flags. Pay particular attention to trademarks similar to yours in spelling, pronunciation, or meaning, as they may represent a risk to your brand.

Register Your Trademark: Bringing It All Together

Congratulations! You have completed your trademark search and are now ready to move on to the next step: registering your trademark. While completing a trademark search is a necessary starting step, it is just half the battle.

You must officially register your trademark with the USPTO to protect your brand. Trademark registration provides a variety of benefits, including:

Once your trademark is registered, you will have the sole license to use it in connection with your goods or services.

A registered trademark can assist in increasing your brand’s exposure and credibility in the marketplace.

Trademark registration protects your company in nations across the world, making it easier to expand globally.

So, what are you waiting for? Preserve your brand and secure your place in the market – register your trademark right away.


We’ve covered a lot of ground today, but hopefully, you’re feeling confident and empowered to tackle the concerns of trademark searches like a pro. Remember, completing a trademark search is essential in branding, since it allows you to discover potential conflicts and protect your brand from infringement. However, if you wish to register a trademark in a worry-free way, choose Legal Solution US. Our trademark registration services allow you to file an application and prevent others from utilizing identical brands.

So go forth, fellow entrepreneur, and create the brand of your dreams; the world awaits your offer.